Hi, my name is Julie, and I am a student in business and management. I made this glossary to talks about some expression and vocabulary who can be used in marketing and sales. I think it's gonna be useful for me to have a better comprehension in English and also improve myself in case I need to explain my work in the future.
Brainstorming
noun
An activity or business method in which a group of few peoples meets to suggest a lot of new ideas for possible development.
Example: We need to do some brainstorming before we get down to detailed planning.
fr: remue-méninges
Break even point
expression
Sales level at which the Turnover is equal to the expenses. Beyond this level of sales, the company begins to make profits.
Example: If I am not mistaken, the break-even point for the Port of Churchill is between 500,000 and 600,000 tonnes.
fr: Point mort
Buyer Persona
expression
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps inbound marketers like you define their target audience, it can also help sales reps qualify leads.
Example: Some of the information that your buyer persona template should include: Name, age, location, interests and other personal, background information.
fr: Le client idéal
Commission
noun
The payment a sales rep gets when they successfully sell something; usually a percentage of sales revenue.
Example: My friend Paul received a 5% commission on the sale of this house.
fr: Une commission sur les ventes
Communication
noun
The imparting or exchanging of information or news.
Example: There was a lack of communication between Pamela and her parent
fr: Communication
Communication Charter
expression
Document summarizing the set of principles applied to a communication campaign
Example: Chanel has implemented a new communication chart in order to reinforce its identity and image.
fr: Charte de communication
Fair trade
noun
Type of trade oriented towards the development of producers.
Example: We stand most strongly for the idea of fair trade.
fr: Commerce équitable
Franchise
noun
Type of distribution network in which independent franchisees benefit from the franchiser brand image, offerings and standard tools in return for a financial contribution and compliance with rules instigated by the franchiser.
Example: The duration of franchise contracts is normally at least 5 years.
fr: Franchise
Globalization
noun
Implementation of the same global strategy.
Example: Globalisation has resulted in a more singular worldwide economic system
fr: Globalisation
Internal communication
noun
Type of communication directed towards employees of an organisation/company.
Example: Learn more about our employer branding services -> Internal communication Communicating with the outside world is great.
fr: Communication interne
Long chain
noun
Refers to a distribution channel in which a significant number of intermediaries are involved
Example: For example, in short chains, the baby that is fair trade is thrown out with the challenge here is to create a long chain that is socially equitable as well as environmentally sustainable
fr: Circuit long
Marketing
noun
Marketing combines the arts of creation, management, and enhancement. It has a strategic importance to a business, marketers work to shape the public perception of an organization and its products. They help their companies to anticipate the needs of their target group of consumers, satisfy those needs, maintain relationships with customers.
Example: Marketing activities and strategies helps to make products available that satisfy customers.
fr: Marketing
Marketing mix
expression
A company’s marketing mix is the combination of products, prices, places and promotion that it uses to differentiate itself from the competition. In general, these four elements are referred to as the four “P’s” between which there is a high dependence.
Example: Absolutely, it will play an important role in the marketing mix.
fr: Mix marketing
Position
noun
In marketing and business strategy, market position refers to the consumer's perception of a brand or product in relation to competing brands or products.
Example: Position of Quebec's production Despite a large deficit, Quebec holds it owns.
fr: Positionnement
Qualitative studies
noun
Type of studies in which the questions are open ("What does this image inspire you?").
Example: Marketing and commercial departments also use qualitative research on samples of the population.
fr: études qualitatives
Sample
noun
Representative proportion of a population
Example: In the sample, we have approximately 16,000 individuals in approximately 7,000 families.
fr: Échantillon
Segmentation
Noun
Division of the market into homogeneous groups or segments constituting targets on which the company may launch marketing actions
Example: Segmentation data provide a second level of information.
fr: Segmentation
Short circuit
noun
Refers to a distribution channel with a few number of intermediaries
Example: We favour the short circuit and local producers for the ingredients in our cuisine.
fr: Circuit court
Strategy
noun
Strategy is a set of coordinated actions, skillful operations to achieve a specific goal
Example: The review would help to make the Strategy into a continuous effort.
fr: Stratégie
Target
noun
The marketing target corresponds to current or potential consumers and buyers who are sought to win or retain through marketing actions
Example: The prime target of the effort was American women.